Social Media (Blogging) for Enterprise

What a concept!

I was cleaning and sorting my email Inbox and to my surprise I came across some emails from IT Newsletter sources that read “How to make money from Social Media”. Very attractive indeed. I had not thought much of Blogging before and really considered it a means for writers and other members of the media such as columnists, book writers and other news media to let the world know their own works of art.

It is not until you stop and think about it and think it through for a little bit that you realize there is much benefit and value to be had from a personalized blog page as well as having your own blog as a complimentary business communication tool. However, it may also be a primary business instrument for some. It may be someone’s only tool they need for generating an income or fund raising for profit or non-profit. Do I have your undivided attention?

Sooner or later there will be “How to make money on blogging for Dummies”. Currently Blogging seems to be like when the dot com business took off and many young people became wealthy from the internet. It is very reasonable to think that this is what’s happening with Blogging and that’s where it’s headed inevitably. If there is any money to be made from blogging-you can rest assured that money making secrets will be kept protected as long as they can. A whole other industry for using and harnessing the power of blogs already exists and I’m feeling this is the latest hype. The boundaries of the Blogosphere and other Social Media are obscure and are constantly growing and horizons are expanding. There is no time to stop and define what the boundaries look like. The area I’m talking about is Social Media for Enterprise and you can be assured there is a vast amount of effort being put into it right now. Right now, blog providers are very busy creating value in tools and features so that they can be sure they come out ahead of the fast moving competition.

The idea Blog Providers have, is to settle in your own little spot in their Blogosphere and they are hoping that you look around and upgrade your mind’s little place of output by decorating it and adding useful functionality that becomes personal to you and professional to the rest of the world. The current textbook I am using as part of this course assignment for which I am writing this blog is New Media Investigation and Application, and the texbook is subtitled “Tactics, Tools, & Strategies for Business Success. This is no ordinary textbook. This is “The Social Media Bible”. The Lord’s scripture we all know as the Living Bible is pretty thick. But this text book is thicker. There is some certain level of seriousness to be commanded from the reader when you come across such thick books. A wealth of information from which you can become a wise money earner on the Global Blogosphere . The only other thicker book that I have ever opened up to read is the CRC Handbook of Chemistry and Physics but I found I have learned and accumulated more knowledge about Chemistry and Physics from the Internet.

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Blogging to make money (Business)

What to Blog about is not an easy thing to decide on. Part of the reason I think, is that there’s a fear factor or a shy factor or even a combination thereof. In other words, there’s very much unknown risk and let alone deciding what Social Media to invest your precious time in no matter who you are. It’s sort of like how you decide on what to say on Facebook. But Facebook is generally based on your personal thoughts and how your “Facebook circle” of friends will perceive you. The motivation to write in this scenario is simply for personal pleasure and entertainment of your close friends or fans. What about writing/blogging to make an income? How’s that for motivation?

When you write for a Blog, it is a much different feeling. You are shooting an arrow into the blogosphere and hope you hit it right and make waves so the world may be able to notice. They will be judging the information you provide and how current it is and decide whether they will keep in touch with you or follow up. However, you can also make your Blogs private. You want to try to be careful about what you say and how you say it because there’s nothing worse than no one reading your blogs or getting a decline in visitors to your blog. Writing/blogging has to be interesting to a reader. There has to be more in it for them to capture their attention so that they will likely come back for more. There has to be really darn good reasons for them to take their precious time out to read what you have blogged about.

I believe blogging is very much like a business. Having said that, Blog providers are constantly working on different functional background/themes for your Blog page. Simple ones are free and very functional “premium” ones cost upwards of $50. Why do they cost money? Well, let’s just say for now that they provide a greater potential and value for you to create that “professional” image needed for your business or service, whatever that may be.

The blog page idea was originally created as an instrument for the “display”or communication of ideas and information for writers, book reviewers and the like. Added capabilities like leaving a reply/feedback among other things has evolved a blog into a social tool to promote or even better, to conduct business. The key ability of getting feedback is something extremely valuable to an organization or company. There’s very much value to be found with this added capability. I am learning that a blog page is evolving to be used very much like a regular/traditional business website. I believe the definition of a blog page will evolve quickly as more functionality is being built in by Blog providers and more clever uses are emerging as a result.

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Blogging or Bragging?

Our assignment gives us a choice. Wow. We have two choices. As so it seems. What’s better to blog about? A Professional issue or an Organization? Well what is really considered a  professional issue? Who says it is? There are many organizations and many professional issues. So really, our choices are unlimited. I want to blog about a professional issue but if I blog about an organization, it will have to be one that is worthwhile to my reader fans and perhaps controversial. Issues that I could discuss would have to be something that affects us all. Why would anyone blog about something that doesn’t capture interest? Unless, of course, it is creative writing. But I’m really not ready for creative writing.

I have debated blogging about something along the lines of our distressed economy or a long standing issue such as the mysteries of cancer and cures.  Or all the time, effort, and vast amounts of money going towards subatomic Physics research at facilities such as Fermilab or the bigger particle collider in Europe on the Swiss-French border. But there is also a lot of funding going to cures for cancer. To really capture my audience, I want to let my readers help me choose what they want to hear about. We hear of many things in this information age, but we are all tuned in very differently as we go about in our own little worlds with our busy schedules and habits. I am sure that we want to hear more of something that we know little about or something that we have passion about or a great interest. So, my dear reader friends of my blog, I would like to hear from you.

I am asking you for a quick tip or some feedback on my CiscoSphere Blog. Should I blog about new forms of Media, tools, technologies? Or should I blog about what our future might look like in the year 2012. What changes we can expect. What everyone is talking about that might happen in 2012. Or should I Blog about Crop Circles and the meaning behind the geometry. That would be a professional issue, wouldn’t it? They’re certainly not amateurs on those cornfields. I would say they are definitely very intelligent beings who know a heck of a lot more than the ordinary individual. What would you like to read about my friends?

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INTRO

Hello, this is my very first blog page on the internet. Much thanks to WordPress for making it very easy to get started. I have created this Blog as an assignment for a course I am currently taking at a Christian University in their brand new adult student program in Management of Communications. The course is called NEW MEDIA INVESTIGATION AND APPLICATION and runs from August 2-30, 2011. I look forward to bringing you interesting writing and welcome your feedback.

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